I know, I know, you look at the USPS website and it promises that it will forward your periodicals (magazines) to you, at no cost, for 60 days. But it’s a lie. Or at the very least, it is likely to be a lie. I know that every once in a while they get forwarded but there seems to be no good way to predict which will and which won’t. So, I can’t explain why but I can tell you what is really likely to happen to your magazine when you move and rely on the USPS to forward your PLY Magazine to you. There are 3 different scenarios, each more gruesome than the last.
The first one is that they take the plastic wrapper (either the whole thing or just snip off your address), write on your new address, put it in an envelope and mail it to PLY with a postage due of .57 (for the mailing of the plastic with your new address). And then they shred the magazine.
The 2nd and slightly more common one is that they print a label with your new address right on top of the plastic wrapper (or stamp “can’t forward”), photocopy the whole thing, mail the photocopy to me with postage due of .57. And then they shred the magazine.
The 3rd and most common is that they open the plastic wrap, tear the cover off the magazine (or sometimes, just the part that says PLY, put both the plastic (either with your new address or with a stamp that says “can’t forward”) and the cover of the magazine in an envelope and mail both to me with postage due of $1.17. And then they shred the rest of the magazine.
About a month after we ship each issue I get somewhere between 50 and 200 of these. It breaks my little heart and it keeps you from getting your magazine! And the costs of it all is starting to really add up. If you’re interested, here’s how it breaks down: if we reship it to you, we can’t reship your original mag because the PO has shredded it, so the original printing of the mag – $5, plus the $1 periodical shipping is gone and now it’s another $5 (new issue’s printing cost) plus now that we can’t use periodical postage (that only works for the initial shipping, from the printer), the new shipping cost is $6 because the magazine is so heavy! Plus the postage due for the USPS shipping me the notice that you didn’t get the magazine is either .57 or $1.17. So when you work it out, that one issue costs PLY $11-$12 extra to get it to you, which is exactly or a little more than what each domestic subscription brings in above the cost of the 4 mags (printing and shipping). And since we rely on that $12 from each subscription to pay all the bills and salaries, it’s rough.
Plus, you don’t get your magazine (or you don’t get it in a timely fashion).
Plus, they shred the magazine!
So please please please don’t rely on the USPS, log in to your PLY account on the subscribe page (choose resubscribe or change address) using your (previous) zip code and mag code (on the label of your magazine) or, if you don’t have that, your email and password. If you don’t have either, email us at firstname.lastname@example.org and we’ll help!
Let’s put an end to senseless shredding together!